Our Mission: Making Plant-Based Eating Simple and Accessible

Three woman, who are co-founders of yourbeet app posing for a picture in office space.

Kakul and Jackie were inspired by Anastasia’s vision and joined forces with her. Together, they saw an opportunity to make plant-rich eating simpler, more accessible, and exciting for everyone.

And so, Your Beet was born. Starting in Stockholm, we’re dedicated to making plant-based living easy, enjoyable, and inspiring. Now, we’re expanding beyond Sweden, bringing our recipes and mission to the USA and beyond. 🌱🌍

The Australian bushfires were a wake-up call for Anastasia, inspiring her to adopt a more sustainable lifestyle through plant-based eating. But she quickly realized that the transition wasn't as simple as it should be—there just weren’t enough resources or support to make it easy. That’s when a thought struck:

If shopping for fashion is so seamless on Instagram, why can’t it be the same for recipes?

Support a female- founded startup

Join us in creating a game-changing solution to the two most urgent global challenges - climate change crisis and public health crisis.

Meet the team and learn about the vision behind Your Beet.

Meet the Team